A systematic brainstorming ideation method for novice designers based on SECI theory

DS 94: Proceedings of the Design Society: 22nd International Conference on Engineering Design (ICED19)

Year: 2019
Editor: Wartzack, Sandro; Schleich, Benjamin; Gon
Author: Kim, Taegyun; McKay, Alison; Thomas, Briony
Series: ICED
Institution: University of Leeds
Section: Design creativity
DOI number: https://doi.org/10.1017/dsi.2019.28
ISSN: 2220-4342

Abstract

Design ideation is a critical early step in any design process and especially challenging for novice designers. This paper introduces the "Systematic Brainstorming Ideation (SBI)" method that, as part of a wider design ideation process, improves the range and number of design concepts generated by novice designers. In this paper we give a brief introduction to the design ideation method to set a context for SBI and then introduce SBI in more detail. Evaluation experiments with 101 novice designers, based in UK and South Korea, are reported. Results indicate a 30% improvement in the number of design concepts generated.

Keywords: Conceptual design, Design methods, Early design phases, Case study

Download

Please sign in to your account

This site uses cookies and other tracking technologies to assist with navigation and your ability to provide feedback, analyse your use of our products and services, assist with our promotional and marketing efforts, and provide content from third parties. Privacy Policy.