Design for Future: Strategic Management and Design Innovation Framework for Digital Organizations

DS 91: Proceedings of NordDesign 2018, Linköping, Sweden, 14th - 17th August 2018

Year: 2018
Editor: Ekströmer, Philip; Schütte, Simon and Ölvander, Johan
Author: Patel, Akhil; Kalita, Pratul Chandra; Asthana, Shrishti
Series: NordDESIGN
ISBN: 978-91-7685-185-2


The number of factors affecting an organization’s survival and performance can be overwhelmingly large and is increasing every day due to the fact that organizations are actively seeking varying touch points to gain competitive advantage. There is a plethora of current literature showing what an ideal organization should be like but most of them talk about specific modules rather than actually considering a holistic view of the organization’s elements. This research identifies and talks about three crucial factors (in no particular order) that play a major role in an organization’s sustainability: new product development, strategic planning and digital organization design. Design thinking has been used to interrelate these three factors and the role of design in a typical digital organization has been illustrated. A strategic planning framework based on scenario planning and design thinking has been proposed to aid the innovation and management practices within an organization in an easy to use and streamlined manner. The credibility of the proposed framework lies in the existing literatures from where the concepts like PESTEL analysis and scenario planning, which act as the foundation of the proposed framework, have been chosen for the analysis of the organization ecosystem. The novelty of this study lies in the way different concepts are interconnected from a design perspective and how designers can play a crucial role in the design and management of digital organizations. The linearly designed, strategic planning framework provides an easy to use set of guidelines for organizations looking to sustain in the market and trying to gain a competitive advantage via effective strategy building. There is scope to extend and customize this framework with respect to the changing needs of diverse economies.

Keywords: Strategic planning, new product development, digital organization, design thinking, design management


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