IMPACT OF DESIGN BRIEFS ON CREATIVE OUTCOMES: A FACTORIAL STUDY ON STUDENT DESIGNERS' CREATIVITY

DS 93: Proceedings of the 20th International Conference on Engineering and Product Design Education (E&PDE 2018), Dyson School of Engineering, Imperial College, London. 6th - 7th September 2018

Year: 2018
Editor: Erik Bohemia, Ahmed Kovacevic, Lyndon Buck, Peter Childs, Stephen Green, Ashley Hall, Aran Dasan
Author: Koronis, Georgios; Silva, Arlindo; Kang, Jacob; Chia, Pei Zhi
Series: E&PDE
Institution: 1: Singapore University of Technology and Design, Singapore; 2: SUTD-MIT International Design Centre, Singapore
Section: Creativity and Innovation in Design and Engineering Education
Page(s): 218-223
ISBN: 978-1-912254-02-6

Abstract

Our study focuses on understanding how design briefs affect the creativity of design outcomes by student designers. The stimuli contained in design briefs have the potential to either encourage creativity in designers or steer them away from creative outcomes. Therefore, educators need to craft design briefs that foster creativity in student project outcomes. We focus on two stimuli – quantitative product requirements and visual examples (i.e. videos), and we measure creativity according to two metrics – novelty and appropriateness. A design of experiments (DOE) approach was used to determine whether requirements, examples, or a combination of both stimuli can yield higher scores in both metrics. We conducted a Collaborative Sketching design exercise with our first-year undergraduates and evaluated the creativity of their concept drawings, then used a post-experiment survey to collect the opinions of student designers and assess if their perceptions aligned with our experimental findings. We found that the video example decreased novelty scores (p

Keywords: Design brief, ideation, creativity, full-factorial experiment, student misconceptions

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