THE IMPACT OF DESIGN BRIEFS ON CREATIVITY: A STUDY ON MEASURING STUDENT DESIGNERS OUTCOMES
Editor: Marjanović D., Štorga M., Škec S., Bojčetić N., Pavković N.
Author: Koronis, Georgios; Silva, Arlindo; Kang, Jacob
Section: DESIGN EDUCATION
DOI number: https://doi.org/10.21278/idc.2018.0328
This study is based on an interdisciplinary project aimed at ways to improve creativity among student designers. We examine the influence of different kinds of stimuli and relationships between ideas generation in product design creative outcomes. This entails a design of experiments approach to measure and determine whether factors as quantitative requirements, visual and physical stimuli can affect creativity scores. The statistical analysis suggests that briefs of no quantitative data without additional stimuli produce high scored ideas and minimize the variability of all three factors.