AESTHETIC INTERACTION CONSISTENCY: EXPLORING THE FOUNDATION FOR STATIC AND DYNAMIC AESTHETICS

DS 92: Proceedings of the DESIGN 2018 15th International Design Conference

Year: 2018
Editor: Marjanović D., Štorga M., Škec S., Bojčetić N., Pavković N.
Author: Gonzalez, Itsaso; Val, Ester; Justel, Daniel; Iriarte, Ion; Lasa, Ganix
Series: DESIGN
Section: INDUSTRIAL DESIGN
Page(s): 2209-2220
DOI number: https://doi.org/10.21278/idc.2018.0430

Abstract

Aesthetics is a powerful means for creating consistency across a product range. During the design process consistency is subject to risk. The existing tools do not integrate static as well as dynamic approaches. This paper explores how to integrate and combine both. The framework considers that, firstly, the users perceive the product thought all their senses (product presentation). Based on the perceptions, users will interact through gestures or movements (user action). These action will create a product reaction (product reaction). Finally, the frame has been applied in an experiment.

Keywords: aesthetics, design evaluation, product design, consistency, aesthetic interaction

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