THINKING STYLES IN PRODUCT OPPORTUNITY RECOGNITION - A RATHER ENTREPRENEURIAL POINT OF VIEW
Editor: Marjanović D., Štorga M., Škec S., Bojčetić N., Pavković N.
Author: Zagorac, Zorica; Marxt, Christian
Section: HUMAN BEHAVIOUR AND DESIGN
DOI number: https://doi.org/10.21278/idc.2018.0395
Actual cognitive strategies in relation to identifying new business opportunities have rarely been researched. This paper investigates the roles of a pair of cognitive strategies – divergent and convergent thinking – in the context of the type and process of the product opportunity recognition.