MEET AURA: A STUDY ON HOW ITERATIVE DESIGN METHODOLOGIES AND USER PARTICIPATION HELP IMPROVE RESULTS IN TECHNOLOGY DRIVEN PILOT PROJECTS
Editor: Marjanović D., Štorga M., Škec S., Bojčetić N., Pavković N.
Author: Pérez García, Marta; Saffón López, Sarita
Section: DESIGN METHODS
DOI number: https://doi.org/10.21278/idc.2018.0423
Design is an essential aspect of developing successful products and services in technology-driven scenarios. This study emphasizes on exploring how iterative design methodologies and user participation in service design can help shape a better user experience and maximise learnings when working on technology-driven pilot projects. This research study will focus on a pilot project called Meet Aura involving Artificial Intelligence, cognitive capabilities and multi-interface interaction. It specifically seeks to generate a conceptual framework that can be replicated in future pilot projects.