PRODUCT ARCHITECTURE TRANSITION IN AN EVOLVING MULTI-BRAND ORGANISATION
DS 92: Proceedings of the DESIGN 2018 15th International Design Conference
Year: 2018
Editor: Marjanović D., Štorga M., Škec S., Bojčetić N., Pavković N.
Author: Williamsson, David; Sellgren, Ulf; Söderberg, Anders
Series: DESIGN
Section: DESIGN PROCESSES
Page(s): 929-940
DOI number: https://doi.org/10.21278/idc.2018.0366
Abstract
A modular architecture is a strategic means to deliver external variety and internal commonality. A methodology for product modularization that integrates complexity and strategies is proposed and logically verified with an industrial case from the heavy truck business area. The case study indicates that the new methodology is capable of identifying and proposing reasonable module candidates that address product complexity as well as company specific strategies.
Keywords: product architecture, design structure matrix (DSM), variant management, characteristics and properties