PRODUCT ARCHITECTURE TRANSITION IN AN EVOLVING MULTI-BRAND ORGANISATION
Editor: Marjanović D., Štorga M., Škec S., Bojčetić N., Pavković N.
Author: Williamsson, David; Sellgren, Ulf; Söderberg, Anders
Section: DESIGN PROCESSES
DOI number: https://doi.org/10.21278/idc.2018.0366
A modular architecture is a strategic means to deliver external variety and internal commonality. A methodology for product modularization that integrates complexity and strategies is proposed and logically verified with an industrial case from the heavy truck business area. The case study indicates that the new methodology is capable of identifying and proposing reasonable module candidates that address product complexity as well as company specific strategies.