First View DesignLab: A fuzzy front end platform for innovation and education

DS 87-9 Proceedings of the 21st International Conference on Engineering Design (ICED 17) Vol 9: Design Education, Vancouver, Canada, 21-25.08.2017

Year: 2017
Editor: Anja Maier, Stanko Škec, Harrison Kim, Michael Kokkolaras, Josef Oehmen, Georges Fadel, Filippo Salustri, Mike Van der Loos
Author: Hernandez-Monsalve, Maria Cristina; Velasquez-Montoya, Marcela; Mejia-Gutierrez, Ricardo; Hohn, Helga; Tassoul, Marc
Series: ICED
Institution: 1: Universidad EAFIT, Colombia; 2: Delft University of Technology, The Netherlands
Section: Design Education
Page(s): 189-198
ISBN: 978-1-904670-97-1
ISSN: 2220-4342


Collaborative design projects in Latin America between academy and industry, have been commonly focused on New Product Development processes. Nevertheless, collaborative experiences at the Fuzzy Front End (FFE) stage are more frequent between company partners to emphasize the potential for organizations to collaborate, rather than academy and industry. This paper presents the experience in the set-up and execution of an international project, so-called “First View DesignLab” organized between Universidad EAFIT and TUDelft to be executed in Colombia with five local companies in collaboration with Product Design Engineering (PDE) students. Each company proposed a company case where the objective was to find new opportunities for new product/service concepts. Design Thinking (DT) tools were used to trigger co-creation and open innovation in order to explore new opportunities by each company. Important aspects have been of great value to identify best practices to better develop academic collaborative projects at the FFE. Reflections are presented as useful insights to enhance innovation capabilities and idea generation skills for both, academy and industry to identify opportunities.

Keywords: Design education, Open innovation, Teamwork, Design Thinking, Opportunity identification


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