Design analytics is the answer, but what questions would product developers like to have answered?

DS 87-7 Proceedings of the 21st International Conference on Engineering Design (ICED 17) Vol 7: Design Theory and Research Methodology, Vancouver, Canada, 21-25.08.2017

Year: 2017
Editor: Anja Maier, Stanko Škec, Harrison Kim, Michael Kokkolaras, Josef Oehmen, Georges Fadel, Filippo Salustri, Mike Van der Loos
Author: Arnarsson, Ívar Örn; Gustavsson, Emil; Malmqvist, Johan; Jirstrand, Mats
Series: ICED
Institution: 1: Chalmers University of Technology, Sweden; 2: Fraunhofer Chalmers Centre, Sweden
Section: Design Theory and Research Methodology
Page(s): 071-080
ISBN: 978-1-904670-95-7
ISSN: 2220-4342


There is a growing need for data expertise and data analysis. Companies are looking more towards analytics for improvement opportunities within the business and products. Data collection is growing at a fast pace and we need capabilities to be able to analyze it. The data volume that companies are sitting on makes this task even more important. The paper presents interviews performed with product developers who have worked on a large complex system development project. The findings explain questions and needs developers are facing and what answers they are looking for with data mining. By Identifying beneficial and meaningful outputs from data mining and data analytics, developers can be supported in making better decisions for a new designs/re-designs and ultimately make a superior robust product. The paper further accounts for 20 heterogeneous purposefully sample interviews, ranging in project roles from product development to manufacturing and testing.

Keywords: Design informatics, Digital / Digitised engineering value chains, Information management, Knowledge management, Product Lifecycle Management (PLM)


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