The framework of business model innovation for Smart Product-Service Ecosystem
DS 85-2: Proceedings of NordDesign 2016, Volume 2, Trondheim, Norway, 10th - 12th August 2016
Year: 2016
Editor: Boks, Casper; Sigurjonsson, Johannes; Steinert, Martin; Vis, Carlijn; Wulvik, Andreas
Author: Zheng, Maokuan; Ming, Xinguo; Li, Guoming; Shi, Yiyuan
Series: NordDESIGN
Institution: Shanghai Jiao Tong University, China, People's Republic of
Section: New Product Development
Page(s): 400-409
ISBN: 978-1-904670-80-3
Abstract
The shift to service economy and rapid development of information technologies have greatly changed traditional business models based on commodities trading. In this work, a novel business paradigm of Smart Product-Service Ecosystem (SPSE) is proposed, integrating value co-creation network, service ecological thinking and Information &Communication Technologies (ICT), trying to offer possible guidelines and roadmaps for those transforming and emerging industries. New characters and business model innovation of SPSE are studied from three aspects, including interaction modes, resource allocation principles and cooperation mechanisms. First, smart interactions offer new approaches and opportunities for manifest customer demand acquiring and implicit demand reasoning. Supporting methods based on demand correlation matrix and fuzzy reasoning algorithm will be developed for customer demand mining and service scheme matching. Then, the dynamic sharing resource pool is first introduced for service resource allocation optimization. The integration of distributed layout and centralized management and scheduling of resources will significantly reduce operation costs, improve resource utilization efficiency, and accelerate service response speed. Last, cooperative mechanisms will be developed based on risk sharing, ecological diversification and node association multi-polarization, to achieve a win-win situation and improve the stability, reliability and competitiveness of SPSE.
Keywords: Business model innovation, Smart Product-Service Ecosystem (SPSE), smart interaction, resource allocation, value co-creation