Viewpoint Dynamics and Verbal Features: An Investigation of User Preferences for and Impressions of Products

Year: 2015
Editor: Amaresh Chakrabarti, Toshiharu Taura and Yukari Nagai
Author: Georgiev, G.V.; Yamada, K.; Taura, T.
Institution: 1Organization of Advanced Science and Technology, Kobe University, Kobe, Japan
Section: Design Creativity Assessment and Capturing
Page(s): 027-034
ISBN: 978-1-904670-60-5


In this study, we attempt to understand the mechanism of user preferences for and impressions of products, and how they are related, by focusing on viewpoint dynamics and verbal features. The notion of viewpoint dynamics here involves the changes between “still viewpoints” and “moving viewpoints,” while the notion of verbal features involves the quantitative characteristics of verbalizations. A “still viewpoint” here is the specific time period during the generation of product impressions when there are no shifts in the ways in which the products are viewed, while a “moving viewpoint” is the time period when there are such shifts. With respect to verbal features, in addition to including the number of words from different parts of speech, the quantitative characteristics include the number of repeated and unique words. We consider that user preference is affected by users’ viewpoint dynamics and verbal features while viewing a given product. The findings show that viewpoint dynamics are indeed related to the verbal features, including the number of unique words used.

Keywords: viewpoints on product, user impressions, user preferences, viewpoint dynamics, verbal protocol analysis, human behaviour in design


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